So you built a website. The design is beautiful, the content is filled in, and it has been submitted to all of the major search engines. Maybe you have even purchased a bit of ad space on Google or another PPC network. So why is no one visiting your site? Turns out that there's a lot more that goes into bringing visitors to your site (and keeping them there) than what many people initially realize.
Google has released a free 22-page document to help webmasters optimize their sites' through the use of best practices and minor tweaks. They cover a dozen or so topics, and I highly recommend the document (direct PDF link) as a great read for anyone who has a website.
All work is original and copyright 2013 by Ash White, with the exception of a handful of free third-party libraries, including the Scriptaculous JavaScript framework, Lightbox image overlay, Google Font Directory, Google Code Prettify, and Eric Meyer's CSS Reset.